Using Miro as a Content Calendar

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Updated

I bet the sheer amount of content you gotta read, produce, and respond to daily feels overwhelming.

Humans aren’t 24/7 creatures. But today’s marketing requires we monitor and update 13 channels just to exist. Even a “personal brand” should make some noise every week to expand their employment options.

So here’s my favorite tool to help you.

A simple whiteboard calendar. One week is one box, max 14 boxes each quarter. No bells, no automations, no $69/mo subscription.

Screenshot of my promo calendar template
Screenshot of my promo calendar template

Why use this? Because every Marketing SAAS sucks. You pay corporate prices for features you don’t use. They’ll never support every newsletter, social platform, and CMS that exists. And while Buffer’s free plan is generous, your 4th, 5th, 6th social accounts will cost you $6 each/month.

More reasons to try it:

  • Strategy is best crafted on a whiteboard where you can get messy.
  • Refining is easier over weeks and quarters – not days and months!
  • Your plan visually spills out of the box when you’re too ambitious.
  • It’s not a spreadsheet! Connect media files to the whole picture.
  • Guests can access your entire plan, bookmarks, notes in one URL.
  • Shape it to your needs instead of caving to existing structures.
  • I’m confident this will simplify your marketing pipeline in 2 weeks.