• Branding Backwards

    Branding is hard. It’s a subjective process for stakeholders, designers, everyone involved. Some companies pay a budget freelancer sub $500 for what amounts to a clipart logo. Others pay tens of thousands and get the same result! Folks have to live with it for a long time, so landing somewhere even off-center feels like a Big L. Oh, and we needed this stuff yesterday but person can’t stop micromanaging a shade of corporate blue because…

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